Challenge

Launch a new range of Samsung laptops and explain to customers the differences between the various models and the benefits of each - without abusing technical jargon or irrelevant content.

Solution

I designed a beautifully simple landing page experience, focusing on impressive product imagery with optimal copy, supported by easily-understood iconography to quickly convey the best elements of each model.

I also created high-impact ‘Hero 1’ ad placements for the Amazon.co.uk front page to further amplify the campaign and bring customers directly to the LP.

Results

The client was thrilled with the campaign, especially the landing page, especially as I built it in an incredibly short timeframe and without the use of development resources.

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