Challenge

Universal Studios wanted to celebrate and amplify the launch of Sing 2, their latest blockbuster animated feature.

Solution

We created a one-stop destination for Amazon customers, complete with exclusive video content, ticket booking widget, an Alexa skill, character biographies, an Amazon music playlist and even a quiz to test the knowledge of die-hard fans.

This activation was supported across Amazon with multiple high-profile touch points, including a prestigious high-traffic ‘H1’ banner on the UK homepage, alongside the aforementioned Alexa skill and a wide array of static and video creatives.

Results

High levels of customer engagement with the Alexa demo, Music playlist & quiz game, as well as a very happy client.