Audio Ads
– CONCEPT DEVELOPMENT
– COPYWRITING
– TALENT DIRECTION
– MUSIC SELECTION
I spent time as the Creative Lead for Audio Ads in the UK for Amazon, helping develop the creative process as well as writing and producing the first ads as part of this new in-house programme.
I supervised and produced audio creative for Swann Security, Samsung & Microsoft, before the success & increasing popularity of the format meant it was moved to a dedicated team (outside of my department).
My original (more humorous) Swann scripts can be seen on my writing page.
Swann Security Systems
Script
VO: From affordable security cameras to full home surveillance systems, Swann has a security solution for you. See what’s happening from anywhere, anytime with our smartphone app, and get peace of mind knowing your home is protected 24/7. All of our products are designed to make the latest security technology accessible, affordable & easy to use with DIY installation.
CTA: Search ‘Swann’, that’s S-W-A-N-N, on Amazon to find out more.
Microsoft 365
Script
VO: You can’t make more time… But you can make more of your time. Introducing Microsoft three-six-five. The subscription that makes things a little easier in life, giving you more time for the things that truly matter. It includes the premium Office apps you know, with enhanced features – and comes with cloud storage so you can access your digital life from anywhere. Microsoft three-six-five helps make our personal and family lives a little easier to manage.
CTA: Search for Microsoft three-six-five on Amazon to find out more
Samsung S10 Lite
Script
VO: Introducing the new Samsung Galaxy S10 Lite, capture every moment exactly as you see it with a triple lens true vision camera. The Infinity Display wraps perfectly from edge to edge giving you an uninterrupted viewing experience - it even comes with a screen protector to safeguard it against life’s little accidents. The S10 Lite has the biggest battery of the S10 range, so you can binge on boxsets or flick through playlists with plenty of power to keep up.
CTA: Available exclusively in Blue at Amazon.