This includes 3 years at Amazon UK as Senior Art Director; a key team member in the EU-wide Custom Advertising team, where I led and developed complex (and often pioneering) multi-platform marketing campaigns.

My career began in digital marketing, crafting beautiful visuals and animations for a wide selection of brands, and progressed into both conceptual and product design roles. As a lover of technology and online culture, my approach has always been digitally-focused and customer-first with empathy at the forefront of my thinking.

I’m currently Senior Product Designer at Evoke / William Hill, where I’m helping to develop industry-leading tools to improve player safety and reduce gambling harm.