CHALLENGE

Ardbeg, an established Whiskey distillery, wanted to increase visibility of their new challenger brand “Wee Beastie”

SOLUTION

With a fun and fresh art direction built around 1950s horror movies, I adapted those assets across multiple Amazon Uk touch points to entertain and excite our shared customers.

At the centre of the campaign was a slick animated landing page, where my team created a custom animated intro to amplify the spooky atmosphere and brand identity. We also leveraged this space to cross-promote the other products under the Ardbeg umbrella.

IMPACT

The client absolutely loved our solution, and along with strong sales and brand uplift, it led to further activity and campaigns with its parent company Moët Hennessy.

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