CHALLENGE

How do you create true value for both client and customer for a new car model on Amazon, when the product can’t be purchased on the site itself?

SOLUTION

Offer Amazon customers a completely unique experience; a test drive, but delivered to their door - just like any other Amazon package. This customer-first solution provided a hugely convenient way to try the new Stelvio for themselves, whilst building fantastic brand equity.

To facilitate this we built a custom landing page where customers could search for nearby eligible Alfa Romeo branches offering the service, as well as all the essential information on why the new model is the best Stelvio yet.

RESULTS

Almost every test drive slot was booked nationwide, resulting in a record number of test drives for this type of activation. The campaign also gained media attention due to it’s pioneering & innovative approach.